Team

When you work with us, you can expect industry-leading expertise as standard. Meet our panel of experienced professionals and prepare for

a meeting of minds. We’re a team united by a passion for hospitality and a razor-sharp focus on results.

FINANCE – YASH DAVE FCCA, ACA, MBA, ACIS
Yash has nearly three decades of financial control, corporate finance, M&A, tax & treasury and deal structuring experience, and is a qualified accountant and chartered secretary. He has worked in major multinationals such as Vodafone Plc, Boots Plc, Thistle Hotels, and most recently was Group CFO of Strawberry Star Group, focused on property development structures across jurisdictions and manging a rapidly growing business. Yash is CFO at Henley Homes where he is part of the Investment Committee and senior leadership team.


ARCHITECTURE & PROPERTY DESIGN – TIM BYSTEDT
Tim is our lead consultant managing the architectural design team, responsible for coordinating design development both internally and with external consultants. Joining us from Haverstock, where he was an Associate Partner delivering a wide array of public buildings, and prior to that was an associate at FLAQC, which is now part of Arup Associates. Tim has strong communication and leadership skills and an aptitude for ensuring the commercial viability and timelines of his team’s designs.


SEO TEAM – PACIFIC INFOTECH
For over a decade, Pacific Infotech have provided a wealth of IT and digital marketing services to many of the world’s leading names in luxury hospitality. Their bespoke SEO, PPC, web design and online marketing solutions come with a proven track record of producing significant ROI in the form of increased bookings, sales and brand loyalty for a number of award-winning hotels and resorts, including the five-star Dunalastair Hotel Suites. Elsewhere, their team of specialists in the fields of telecommunications, server infrastructure, IT security, hotel Wi-Fi and in-room entertainment solutions have enabled world-class brands such as Jumeirah Hotels & Resorts and Crowne Plaza to maintain their enviable reputation as true leaders in their industry.


HEAD OF BRAND – ALEX MOSS
Alex specialises in brand strategy and creative direction for the hospitality industry. His experience spans two decades working with high profile upscale brands including Edwardian Hotels London, where he successfully repositioned the May Fair Hotel, Radisson Blu Edwardian, London, The Montcalm London, and Silversea Cruises, as well as consultancy roles for a number of boutique hotels. An experienced copywriter, he has the innate ability to define and express the intangible attributes of a brand, positioning it to generate a price premium that ultimately uplifts ADR. Alex advises on all aspects of brand marketing, from concept development, visual identity and tone of voice to creating compelling content across customer touch points.

ESSENTIAL HOTELS OFFERS ALL NEW CLIENTS A COMPLIMENTARY INITIAL REVIEW

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